before yorkdale had fashionable santas

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Don Mills Mirror, November 22, 1972

Yorkdale Shopping Centre has earned more than the usual publicity for one of its Santas this year -- "Fashion Santa," a sartorially-smart take on the jolly old elf. While this take on St. Nick is designed to appeal to adults, kids can still find a traditional Santa at the mall much as they have since the 1960s.

Yorkdale was among the North York malls the Don Mills Mirror visited in 1972 to talk to the men behind the beards. While I mentioned this story in a "Vintage Toronto Ads" column for Torontoist, here is the full article.

dmm 72-12-13 local santa clauses
Don Mills Mirror, December 13, 1972. Click on image for larger version.

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